Domino's Pizza is allowing its customers to order food via smart TV for the first time.

Consumers who own a Samsung Smart TV can now make their menu choices on their screen at home and wait for their delivery to arrive. The move marks the latest part of the retailer's Domino's Anyware offering, which is a new suite of technology giving people the ability to place an order in more ways and on multiple devices.

To utilise this new ordering feature, customers must have a Pizza Profile with a saved Easy Order or recent order, and a 2013 or newer Samsung Smart TV.

Customers can also use the Domino's Tracker to monitor the status of their order, from the moment it is placed to when it goes out on delivery or is ready for collection.

Initially launched in the US, the new addition to Domino's delivery options coincides with the end of the college basketball championships, when millions of Americans are expected to tune in to watch the latest sporting action.

Kevin Vasconi, Domino's chief information officer, said: "Customers can place and track their order, all while still watching the game on their Samsung Smart TV."

During the semi-finals and the championship game itself, Domino's has predicted it will sell more than 1.7 million pizzas.

Other platforms for ordering Domino's, as part of the business's technology-led Anyware initiative, include Pebble and Android Wear smartwatch apps, the Ford SYNC AppLink system, and a voice ordering with Dom.

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Domino's Anyware