Women's fashion e-tailer Missguided will launch its first ever plus-size range later this week, with the company saying it is reacting to consumer demand.

Dubbed Missguided+, the new range is the first in a series of changes planned for 2015 which will see 'Petite' and 'Tall' offerings enter its collection.

The Manchester-based online fashion retailer, which was founded by British entrepreneur Nitin Passi, has already launched two exclusive collections this year in collaboration with former Pussycat Doll Nicole Scherzinger. The company marked its fifth birthday in March by reporting record annual revenue of £51 million.

It said today that the plus-size range comes to market as the average female now wears a size 16.

Victoria Betts, marketing and trade director at Missguided, commented: "We've built an extremely strong base of loyal consumers over the last five years and a really important value for us is to listen to them and react to their feedback where possible.

"In particular we've had a lot of demand for a plus size range. We're an inclusive brand and it's something we always wanted to do when we were ready. Having firmly established ourselves on the market now is the perfect time to make this a reality for customers, particularly in light of recent trends and a growing average dress size."

The range spans sizes 16 to 24 and will be available on the site from 18 November 2014.

In an exclusive interview with Essential Retail earlier this year, Missguided founder Passi said that international expansion was a key focus for 2014. Plans were in place to launch websites in Germany and Sweden this year, but although the move into these new markets has been delayed, the business does operate French, Australian and US portals.

Passi did not rule out following other fashion e-retailers into opening bricks and mortar stores, but it does not appear to be top of the company's priority list at present.

"As a business operating in our space and within our target market, we want to maintain agility and the ability to react to our customers' demands," he explained.

"As a result, if at a given time it makes sense for us to open physical stores then this is something we may consider."