Virtual fitting room company Metail is looking to invest in its mobile offering, expand its workforce and accelerate its innovation agenda, following the closing of a further $12 million of funding.

Garment manufacturing group TAL apparel was the lead investor in the latest round of funding, which brings the total investment in the company since it was founded six years ago to $20 million.

The investment will be used primarily to develop Metail's mobile offering, which is scheduled for release early next year, and to advance its user ecosystem. There are also plans to expand the company's overseas presence, building on its existing operations in Singapore and partnerships across the globe including in South America, Asia and Europe.

Metail current employs a team of 40, but some of the new funding will be used to add numbers to the organisation's workforce.

Founder and CEO of the business, Tom Adeyoola, said the investment validates the company's vision "to become the Google of sizing and shape".

"We've worked extremely hard to develop a product that delivers genuine sales growth for retailers and offers the consumer an unrivalled virtual fitting room experience, so this investment is testament to the magnificent progress that the team has worked so hard to achieve," he added.

"We enable consumers to create themselves virtually, by developing a 'MeModel' through which they can shop and interact with clothes."

Metail is currently working with Warehouse and House of Holland in the UK, as well as SingTel in Singapore. The tech firm recently received praise in fashion industry circles when it partnered with House of Holland for London Fashion Week, giving shoppers an opportunity to virtually try on and pre-order clothing items as they were showcased on the catwalk.

Following the latest investment process, TAL Group's chief technology officer Delman Lee has joined the board. Additional funding has come from existing investor John Gleasure, commercial director of Perform Group, who has also taken a seat in the boardroom.

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Metail