The German eCommerce market grew significantly in 2013 and recent investments in the country's logistics industry are set to help online retailing develop further in the coming years.

Germany Trade & Invest (GTAI) said this week that delivery times for online retail order are set reduce as customer expectations surrounding e-tail services grow. The foreign trade and inward investment agency says that online sales in Germany hit almost €40 billion in 2013 and are set to top €100 billion in 2020, which would represent a 300% increase on 2012.

According to the agency, Germany's largest logistics companies are rising to the challenges created by shoppers' increasing willingness to spend their money via the internet.

Last week, Germany's second-largest package delivery company, Hermes, announced investments of €300 million by 2018 to modernise its German packages division. This development includes plans for 35 new logistics centres and an increased focus on small to medium-sized enterprises.

Deutsche Post DHL, Germany's largest package delivery firm, has invested €700 million in its systems and upgrading sorting machines over recent years, according to GTAI.

Nadine Späth, GTAI's eCommerce market expert, said: "Premium two-hour delivery options are no longer so far-fetched.

"The mailman will be calling sooner than you might expect – and that is great news for online retailers."

Commenting on the country's logistics industry, she added: "Germany ranks number one in the World Bank's 2014 Logistics Performance Index. These new investments will help ensure that this remains so in the future."

Research released by email optimisation technology company Monetate, this week, found that there are some distinct differences between the eCommerce markets across Europe and the US.

Its eCommerce Quarterly report for the first three months of 2014, which analysed over seven billion online shopping experiences, indicated that Europe has embraced mobile shopping faster than the US, with tablet use over the last 12 months doubling in the UK and increasing by more than five times in Germany. 

Between Q1 2013 and Q1 2014, revenue per session for tablets in the German market witnessed significant growth, rising from $0.08 to $3.14 on Android and from $0.39 to $3.28 on iPads.

Meanwhile, average page views in Germany dropped year on year, suggesting a growing confidence in online shopping. The most popular internet browser in the country was Firefox (32.62% of sessions).

According to the survey, the most lucrative UK online buyers used Apple desktops and laptops, while iPhone users spent the most online in Germany.

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Germany Trade & Invest

Monetate's quarterly report