European personalisation software company Peerius has received capital investment of £1.2 million as it looks to grow its business across the continent.

The company, which already includes Topshop owner Arcadia, Charles Tyrwhitt and Supergroup among its client base, is set to use the cash injection from investor group Beringea to develop its software as it looks to meet the changing demands of the retail world.

Personalisation is top of the agenda for many retail businesses, as they look to use emerging and existing technology to help build online customer loyalty. Peerius's systems allow retailers to tailor web content to suit the behaviour of individual customers, through the use of algorithmic software.

Peerius has already established a significant presence in Germany, which has the largest online retail market in Europe, and is looking to expand from its base in Berlin.

Roger Brown, CEO of Peerius, commented: "We were particularly impressed by the growth finance team at Beringea because their significant experience meant they were decisive, understood our needs, offered good business suggestions and were able to work quickly to provide the funds. 

"Their business acumen and agility mirrored our sector knowledge and our need to work quickly in this competitive sector."

There are a number of vendors offering services to help businesses personalise their customer messaging, and Asos CIO Peter Marsden said last week that his team has been working alongside SDL to enhance online search personalisation.

It is a key area of focus for the fashion e-tailer, with the business looking to introduce technology that ensures returning customers are presented with products and product sizes related to previous purchasing or browsing activity.

Commenting at the recent SDL Innovate event in London, Marsden said customers who use search are 30% more likely to buy something, and suggested tailored search results could boost this figure further in the future.