E-tailers in the UK will soon be presented with a new opportunity to display their product ranges, engage with customers and drive traffic to their websites – outside of the virtual world.

Leisure retail complex IntoOutdoors is set to open on the outskirts of the Cotswolds in 2015, and the new facility is looking to attract online retailers to open up stores so they can raise their brand profiles.

The focus of site owner Eagle Land is to develop the concept of "try before you buy" which will allow customers to try out sporting goods in suitable outdoor surroundings before they make a purchase.

The 125-acre site on the junction of the A44 and A46, close to Stratford-upon-Avon and Worcester, includes cycle routes, skate and bike parks, access to a river and two large angling lakes for potential customers to trial equipment.

Simon Tothill, a director at Eagle Land and the man behind the new retail and leisure scheme, said: "Although most online retail businesses operate primarily in the virtual world, one of the key challenges this presents is how to give customers the chance to see, touch and trial a product.

"In a retail landscape in which value for money is key, the ability to try before you buy can give e-tailers a competitive point of difference. Having a destination store that marries the benefits of both the online and in-store shopping experience not only helps brands connect with their customers and generate awareness, it also makes good business sense."

Plans are in place to roll out to additional UK sites, with e-tail brands looking for their first physical location being encouraged to get on board.

intooutdoors.net