A mirrored point of sale system installed in a London optician store is allowing customers to buy their glasses in a new way and share their new look with friends and family, via social media.

High street optician Kite GB has launched a new system that allows shoppers to explore different ranges using touchscreen technology, take photographs of themselves and then post them on Twitter, Facebook, Instagram and other social media platforms in order to receive feedback from people they know.

The technology used incorporates a Zytronic PCT sensor and an ultra-thin LCD digital signage monitor supplied by integration partner Display Technology. A Logitech HD Pro C920 web camera is also built into the display.

Many retailers are looking to digitise their stores, giving customers new ways to interact with their brands

Asad Hamir, Kite GB CEO, explained: "The vast majority of dispensing opticians haven’t considered how technology can help them engage with their customers. We really wanted to enhance the user experience and provide an environment that is conducive to social sharing."

The unit has proved popular with customers, he added, since it appeared in the store for the first time earlier this year. He also described the technology as “a great differentiator” for his business.

"It allows customers to get advice on the products they are thinking about purchasing from the people that matter most to them, not just the store staff."

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Zytronic