A number of leading UK retailers met as part of RBTE’s 2018 Advisory Board to talk openly about technology challenges impacting the industry today.

Retailers, including John Lewis, Asda, Liberty and Sainsbury’s, discussed the retail technology landscape with peers over breakfast at The Groucho Club in Central London.

Seamless shopping, AI, and people and processes were the hot topics of the day, while the group of 13 technology leaders agreed ‘customer experience’ is the latest buzzword.

“Customer experience is retailing,” said one attendee, who was speaking under the Chatham House Rule.

RBTE event director, Matt Bradley, described the importance of the advisory board of leading industry experts as “an event driven by the industry, for the industry”.

He said: “To ensure RBTE remains relevant to the industry and its needs, we seek advice, support and guidance from many of the biggest names and brightest minds in retail, hospitality and leisure. This is the largest RBTE advisory board ever assembled, demonstrating key retailers own commitment to the importance and benefit that RBTE brings to the industry."

RBTE’s Advisory Board was created to learn the latest challenges impacting the industry to help shape 2018’s event, which will take place on May 2-3. The full board includes:

Adam Bialy, head of payment technology | senior product owner, Sainsbury's    

Charles de Clerck, business engagement manager | marketing & ecommerce, Waitrose  

Chris Griffiths, director of change delivery, House of Fraser          

Dan Orteu, COO/CTO, Anya Hindmarch 

Dave Abbott, retail omnichannel manager, Dune

David Cabreza, director international distribution, Hilton Hotels

Don Marshall, multichannel director, Perceive

Fabrice Khullar, head of product | online & omnichannel, Sainsbury's

Jamie Korda, retail enterprise architect & innovation manager, Asda        

Jason Cook, head of IT, Neal's Yard

Karen Harris, managing director, Intu Digital

Kash Ghedia, head of technology, Dixons Carphone

Madeleine Melson, chief customer officer, Amara Living Ltd        

Marcel Borlin, CTO, Carpetright

Mark Lewis, head of change & portfolio, John Lewis        

Martin Alden, head of commercial development, Wyevale Garden Centres           

Martin Draper, technology director, Liberty         

Nik Drew, programme manager, SuperGroup     

Richard Jenkins, head of RFID programme, Marks & Spencer

Tao Tao, business development director, Alipay

For more information on the RBTE Retail Advisory Board, click here.