A number of retailers situated on Bond Street in the West End of London have signed up to a shopping bag courier service from Dropit.

Dropit provides a courier service for customers shopping in London's West End.

The analytics and logistics company integrates with the existing local courier network, so customers can drop multiple bags off at multiple shops in the West End of London, knowing their bags will be delivered to their door later that day.

The delivery service has announced 16 new retailers, including Abercrombie & Fitch, abercrombie kids, Amanda Wakeley, Aspinal of London, Chloe, GHBass and Co, Jimmy Choo, Johnston of Elgin, La Martina, Pretty Green, Superga, Sweaty Betty, 7 for all Mankind, Tory Burch, Ugg and Victoria Beckham, who join Dropit's network of 66 retailers in the West End, including M&S. 

Judi Graham, flagship store manager for Jimmy Choo, said the retailer chose the service to enhance customer service.

“Our customers want a seamless, personal experience that gives them no stress,” she said. “Dropit makes it possible for us to compete with high-end ecommerce fashion brands and gives our clients 100% security when they use the service. They also love the same day delivery option and we love absorbing information from Dropit on who our clients are and where else they might be shopping!”

Customers can drop off as many shopping bags as they like at participating retailers – even if the items have been purchased from non-Dropit partners. This allows retailers to understand valuable data about other shops their customers are buying from.

Stacia Andersen, brand president of Abercrombie & Fitch and abercrombie kids added: “We are excited to partner with Dropit to offer further ways for our customers to enjoy a seamless, superior shopping experience. We strive to make our customers the centre of everything we do, providing the means for them to shop with ease whenever, wherever and however they choose engage with us. Our collaboration with Dropit aligns well with this goal and enables us to enhance the in-store shopping experience, whilst bringing the brand directly to our customers’ door.”