Feelunique has revealed record sales of £80 million for its financial year ending 31 March 2017, representing 27% year-on-year growth.

The e-tailer said this trend is continuing into the current financial year, with year-on-year growth set at 50% and annualised sales now exceeding £100 million.

The online beauty retailer has also grown its product base by 17% in the year to 28,000, from a choice of over 500 brands, including Chanel, Dior, Tom Ford, YSL, Charlotte Tilbury, Dermalogica and GHD.

“The beauty market is experiencing a significant consumer shift to online purchasing. Through Feelunique’s unrivalled product offering, coupled with our innovative use of technology, we are changing the way consumers experience buying beauty online and I am delighted that this is being reflected in our annualised sales which now exceed £100 million,” said Joel Palix, CEO of Feelunique.

Feelunique has dedicated websites in the UK, France, the EU, Germany, Norway, China and the US, shipping six million products to over 100 countries in the last financial year. The e-tailer's average order value has also increased 20% to £52, while it sold a record-breaking 1.4 million products in the run up to Christmas 2016, 32% more than the same period in 2015.

“Launching a Chinese language website in 2015 is also proving to be a strategic success. In a little under two years the region has grown to account for 10% of group sales and is providing an excellent platform to satisfy Chinese demand for luxury and niche beauty brands,” added Pailx.

“Looking ahead, we will seek to further consolidate our leading position in Europe’s key beauty markets as well as to grow our market share in Asia where we are working to enhance our operations to take advantage of the significant market opportunity.”

This year, the e-tailer announced Feelunique Unlimited, providing unlimited next-day delivery for £8.95 for the year.

Meanwhile, it also revealed a concessions platform, providing customers more product choice by enabling brands to have a designated area on the site which they fulfil themselves.