Matchesfashion.com has hired two new C-level roles to join its executive team. Usama Dar has been appointed chief technology officer (CTO) and Heidi Coppin as chief HR officer.

Dar joins Matchesfashion from the Rocket Internet Company, Westwing, while accumulating 20 years of technology experience at Huawei, Sony and Yahoo.

Coppin joins the e-tailer from Not On The High Street, where she was people director. Previously she held senior HR roles at Net-a-Porter, Asos, Unilever, Warner Music and Anheuser-Busch.

Both will start immediately and will report into the CEO.

"It’s very important that as we see such continued accelerated growth across the business we ensure we have the right people to help us think ahead and maintain our momentum,"  said Matchesfashion CEO, Ulric Jerome.

"For us it is vital that we have the best technology, and the best digital innovators and engineers who are thinking ahead for our business. Dar's role is an important one for Matchesfashion.com if we are to continue to lead the way in innovation as we always have done."

Dar said: "I am looking forward to working with Ulric and the team to build on the significant work they have already done to develop best-in-class technology platforms. This industry is an exciting one to be in right now and Matchesfashion.com is at the forefront of it in terms of innovation and growth."