Essential Retail sits down with Microsoft's director of product marketing, Leila Martine, to learn more about the company's move into mixed reality using its new HoloLens technology. With virtual and augmented reality major talking points in retail, right now, we investigate how this type of technology could revolutionise the industry.

HoloLens case studies:

Microsoft is looking for developers to create business scenarios using HoloLens, which begins shipping in the UK this week, costing £2,719 for the Developer Edition.