About the company...
Why are you returning to RBTE in 2017?
Verifone keeps coming back to RBTE because it’s always been a great event for us – and each year it gets bigger and better. The event offers Verifone a platform to engage and connect with a who’s who of the industry. Retailers, systems integrators, resellers, value-added service providers, acquirers; they’re all there. In 2016 we even signed deals on the stand! At RBTE 2017, we plan to showcase our complete payment solution portfolio which includes omnichannel payment services, MPoS solutions and a new terminal range called Engage.
How effective is RBTE compared to your other forms of marketing?
Obviously, at Verifone we use a wide range of marketing tactics to help achieve our revenue goals. Not only events, but targeted campaigns, advertising, paid social and more. RBTE however, is central to our European events calendar. It is a key activity around which we schedule promotions and retailer outreach. Not only do we get many leads from RBTE, we also get the chance to network with existing partners and further develop our relationships.
Tell us about your company in Tweet form (no more than 140 characters)…
Verifone transforms everyday transactions into opportunities for connected commerce. By the way, follow us on Twitter @Verifone_EMEA.
The people behind the company...
What was your first car?
What 3 things would you take with you on a desert island?
- Book to read.
- Bottle of wine.
Favourite album from your teens?
Nantucket Sleigh Ride by Mountain.
What's your Starbucks order?
Veuve Clicquot or pint of ale?
Neither, red wine.
Favourite gadget you own?
Favourite TV show?
Wolf Hall (historical drama).
What would be the first thing you would do if you won the lottery?
Make sure it’s true.