Optical retailer Specsavers has launched an employee incentive programme for its UK and Ireland stores.

The introduction of the epoints Rewards scheme aims to incentivise over 17,500 staff in more than 800 stores by allowing workers to accrue points that can be redeemed against a choice of more than two million products.

The epoints scheme is an offering from Instant Access Technologies, the company behind Big Deals Local which provides consumers with a personalised Twitter-like feed containing high street retailers' latest deals and special offers.

Specsavers can now reward its staff for various achievements, from financial to personal development targets. The company can use the system provided to allocate the epoints currency from a central administration portal, in real time.

Jill Clark, director of retail communications at Specsavers, said: "epoints Rewards is a unique employee incentive scheme that has been very successful in its roll-out throughout Specsavers stores.

"As staff can choose their own rewards, it has been hugely motivational for them and this in turn has had a significant impact on both employee engagement and sales."

The epoints Rewards offering also includes a full reporting dashboard, allowing organisations to keep abreast of company-wide epoints allocation and redemptions.

Specsavers is currently running a number of company-wide incentive campaigns, including rewarding stores with epoints for meeting and exceeding targets and for discussing certain products with customers.

There is a wide range of products available as part of the epoints redemption process, including home accessories, gaming systems and consumer electronics, but companies can also use their own products as rewards. In addition, employees can accrue epoints by shopping across thousands of retailers on the high street and online, as well as by playing online games and watching viral videos.

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