High street fashion retailer Oasis has launched an e-booking service that allows its online customers to organise in-store personal shopping appointments 24 hours a day.

The 'My Personal Stylist' service has been rolled out as the womenswear brand looks to drive customer conversion, increase order value and boost store footfall.

Oasis's new service represents the latest example of a retailer finding a way to merge its separate channels and ensure it is offering a joined-up approach to serving customers. Indeed, Ikea's business solutions manager Lars Gunnarsson said last week that retailers need to stop thinking in channels because it is not something that shoppers themselves consider when making a purchase with a brand.

Multichannel marketing solutions provider Solocal Group UK's Timendo solution is being used by Oasis to take the bookings. The personal stylist can be booked in 15 stores across the UK and Ireland, with the platform allowing each store to control its own calendar and manage their individual stylists' timetables.

Briony Garbett, head of customer experience and eCommerce at Oasis, commented: "Oasis is well known for embracing innovative omnichannel initiatives to respond to the ever evolving shopping needs of our customers.

"Offering a 24/7 online booking facility that can be directly managed by our individual stores, demonstrates our commitment to delivering a successful and comprehensive customer journey."

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Solocal Group UK