Payment services company Sage Pay was the victor at a recent competition in London to find a new mobile payments concept that can boost the retail sector.

Mobile payments firm Zapp's inaugural hackathon, held last week in east London, saw teams of developers from start-ups and established organisations compete to create a solution that can help improve the retail industry – and it was Sage Pay that caught the collective judges' eye to win first prize.

Following the traditional hackathon format of working through the night, the teams had just over 30 hours to create an idea, present the concept and impress a group of judges from the world of retail and hospitality. Sage Pay's developers have won an all-expenses, five-star trip to Seoul in South Korea for their efforts, giving them a chance to visit a country where mobile payments are already well-established.

The winning concept, designed to fit with Zapp's mobile payment platform, would allow consumers to manage the gig ticketing, queuing and attending process through just one app. The proposed app would allow a gig-goer to pay for a concert automatically when they arrive.

It was enough to impress the judging panel, which included René Batsford, head of digital innovation at McDonalds, Paul Haberer, programme manager - digital payments at Tesco, and Ben Green, head of mobile and payments at Santander.

Peter Keenan, CEO of Zapp and another member of the judging panel, commented: "The intense creative atmosphere during Zapp Hack 2014 was infectious.

"The teams – including Zapp's own tech experts – really threw their energies behind exploring new ways mobile payments could revolutionise the retail industry."

Digital banking solutions provider Intelligent Environments was the runner-up at the hackathon event, winning 'preferred partner' status with Zapp as a result. Their proposed app combined iBeacon technology with Zapp to enable a whole restaurant table to order through their mobile devices at the same time, which it said could help solve potentially awkward shared bill payments.

Keenan added: "The ideas we've seen this week all have the potential to make it easier for customers to skip to the good bit of buying as seamlessly and securely as possible, using just their mobile devices."

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