The Big Issue Foundation is accepting mobile donations from customers using the PowaTag application.

Users will be able to instantly donate to the charity by scanning a PowaTag code in the Big Issue Magazine, website, Direct Mail or email. Users will be asked to download the free app available from iTunes and Google Play stores which will enable them to donate directly to The Big Issue Foundation.

Scanning the PowaTag code will open the downloaded application and a user's pre-entered payment details will enable donations to be made immediately.

PowaTag has also been used by Christian Aid to launch an interactive TV campaign earlier this year, as well as the Rugby Football Union at Twickenham Stadium, where fans could pre-order food and drinks using the application.

“Thousands of people are homeless in the UK and the charity does an amazing job helping vulnerable people off the streets," said Dan Wagner, CEO and founder of Powa Technologies. “Sixty-six per cent of adults in the UK now own a smartphone and PowaTag gives charities a new and innovative way to connect to these millions of people.

"Many people often feel an urge to donate when they see a heart-warming advert and PowaTag gives potential donors a quick and easy solution to act on this impulse. Facilitating this impulse to donate, and providing the freedom to give as much as you like, can be the difference between acquiring a new donor and not.”

The Big Issue Foundation campaigns on behalf of the homeless. The charity's current appeal focusses on the work of its Service Brokers who work with Big Issue Vendors to help them rebuild their lives.

The number of people sleeping rough in the UK has risen each year since 2010, reaching 2,744 last year.

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PowaTag