Online retailer Swimshop is offering customers the chance to win their baskets using promotions technology. 

The swimwear e-tailer, which stocks over 5,000 products, reported a 41% customer participation rate since the beginning of July after trialling the promotions technology delivered by Luckycycle.

The sister company of Sports Direct has now installed the reward scheme permanently.

The technology allows Swimshop to reward shoppers without discounting products. Customers shop online as normal and after making their payment are offered the chance to win their basket for free.

Customers enter the competition by playing a virtual scratch card and if successful are refunded their payment within 60 days.

Customers who spend up to £150 have a one in 20 chance of winning their goods, while Swimshop is doubling the odds every Friday in order to increase sales towards the end of the week. This has already resulted in participation rates increasing to 55% on Fridays.

Those who do not wish to participate are sent a second chance scratch card via email, and if shoppers are unsuccessful they can play again if they share the promotion on social media.

Glyn Cawkwell, ecommerce designer at Swimshop, said: "Rewarding customers in a fun, unique and simple way is the most appealing thing about Luckycycle’s technology. We’ve seen an extremely positive reaction within the first weeks of the campaign – extending it long term is logistically viable and beneficial to our offering.

"Average order values have increased and we’ve also seen a great social engagement response," he added.

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