French eCommerce platform supplier Mirakl – which provides its solution for retailers such as Game, Halfords, Harvey Nichols and Best Buy – has secured $20 million to expand in America.

The French marketplace platform has secured the investment through Series B funding in order to further its international expansion. It opened its first US office in Boston in 2014 and Mirakl said the US will be key to future growth.

Launched in 2012, the business has experienced growth of 200% between 2013 and 2014, and so far this year it has signed 22 new clients, bringing its total customer count to 55 across 11 countries.

Adrien Nussenbaum, co-founder and US CEO at Mirakl, said: “Consumers want choice, service and competitive pricing and an online marketplace delivers all three, allowing controlled growth and the on-going improvement and refinement of the customer experience. It doesn’t matter if your business model is B2C or B2B, an online marketplace will help you reach and service customers better than ever before.”

The funding was led by 83North’s Laurel Bowden, Felix Capital’s Frederic Court and Dave Strohm, partner at Greylock and a founding investor and advisor to 83North. 

Bowden commented: “Online marketplaces are everywhere, driving multichannel retail and offering a greater scope for expansion combined with higher profit growth and lower risk. We are getting ever closer to a time where every sector, be it art, professional services or travel, will be utilising online marketplaces and Mirakl is well positioned to deliver this.”

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Mirakl