Global technology company Google has unveiled its first ever 'shop in shop', with the launch of a physical presence in Currys PC World on London's Tottenham Court Road.

Dubbed The Google Shop, the outlet will give customers an opportunity to sample Google's range of Android phones and tablets, its Chromebook laptops and Chromecasts – and understand the technology behind them to help with home installation and usage.

Visitors will also have a chance to play with Google's software tools and apps. These features include an immersive surround screen installation called 'Portal', where users can virtually fly through any part of the planet using Google Earth, as well as a Doodle Wall where budding graffiti artists can use digital spray cans to paint their own take on Google's logo.

The shop-in-a-shop will also have a 'Chromecast Pod' where customers can enjoy Google Play Movies, YouTube and other services, all cast through a Chromecast dongle which can be used to turn televisions into smart TVs.

Google's James Elias commented: "We're incredibly excited to launch this space – the first of its kind anywhere in the world – in London with Currys PC World.

"The pace of innovation of the devices we all use is incredible, yet the way we buy them has remained the same for years. With the Google shop, we want to offer people a place where they can play, experiment and learn about all of what Google has to offer; from an incredible range of devices to a totally-connected, seamless online life.

"We think it's a genuinely unique try-before-you-buy experience."

The Google shop is also expecting to host regular classes and events for the public, ranging from how to keep secure online and learning how devices work, to understanding how different devices combine to enable a more connected lifestyle.