In-store technology, infrastructure systems, eCommerce, mobile retailing, digital marketing, supply chain solutions, analytics, loss prevention tools and payments innovation: it's all been on show this morning at RBTE, which runs until Thursday 10 March.

Oracle, Fujitsu, Samsung, JDA Software, Manhattan Associates, Wincor Nixdorf, Toshiba and PayPal are just a selection of the suppliers present at the two-day event, which is taking place at London Olympia.

Retailers have hit Olympia over the last couple of days in their thousands to attend Europe's largest end-to-end solutions exhibition and conference, and Essential Retail has heard from some of the tech companies involved in the proceedings.

Pyramid Computer is showcasing its Intelligent Vending Modules at RBTE, which allow for the automated sale of standard goods in shopping centres, airports and train stations through scalable and customisable lockers.

An Internet of Things product, which can be operated per app with smartphones or polytouch kiosk, lets retailers continue trading offline after they have closed, while the CMOS camera also allows for customers to return items via the lockers.

Nico Brandes, Pyramid's area sales manager for the UK and North America, said: "RBTE provides Pyramid with the ideal opportunity to present our latest retail & interactive solutions to the UK market.

Pyramid is showcasing its Intelligent Vending Modules at RBTE on 9-10 March

"We're confident that our interactive solutions offer both consumers and retailers a genuinely streamlined shopping experience. We encourage visitors to RBTE to come to our stand and play with the all-in-one and the Intelligent Vending Modules to experience just how much fun shopping can be."

Returning RBTE exhibitor, ACI Worldwide, has announced this week that department store chain John Lewis has reappointed the company to provide eCommerce fraud detection and prevention.

Powered by ACI ReD Shield, which offers the retailer an insight into its fraud risk and online customer activity, the system is expected to help John Lewis against the rising thread of cybercrime.

Andy McDonald, vice president of ACI Worldwide, commented: "Retailers need a combination of fraud rules and analytics that add speed and sophistication to fraud detection, and they need access to global fraud intelligence that can help them interpret and respond to fast changing patterns of fraud.

"Our ongoing work with John Lewis has delivered a responsive solution that allows the retailer to focus on providing a high quality, seamless and secure service for its customers."

On Wednesday, Fujitsu unveiled its its Retail Engagement Analytics solution which it says will allow retailers to reduce the disparity between their online and in-store offerings, improve customer experience and optimise store performance.

The new cloud-based analytics solution can collect data from various sources, such as connected devices and sales figures, and analyse it to allow retailers to better understand their customers. It is expected that by having detailed information on elements such as zonal volume or repeat visits retailers will implement initiatives and strategies that improve the shopping experience and drive additional sales.

Fujitsu's managing director for retail & hospitality UK & Ireland, Rupal Karia

Rupal Karia, managing director, retail & hospitality UK & Ireland at Fujitsu, commented: "Despite the meteoric rise in online shopping and mobile commerce, the physical store is still an intrinsic part of a retailer's offering.

"Customers no longer differentiate the experience they have with a particular retailer between online and offline. They expect a seamless experience no matter where they shop. It is vital that retailers ensure that their stores offer the same personalised interactions they do online. The physical store offers a wealth of data and information, and retailers need to tap into this and use it to improve the customer experience and optimise their own operations."

Beyond providing aggregated shopper data, the Fujitsu Retail Engagement Analytics also provides data on store performance by overlaying store layouts, merchandising, marketing, CRM and workforce management. 

The vendor says that by combining this with the aggregated shopper data, retailers can build a complete picture of how their stores are functioning, and use this information to implement changes that improve the customer experience and drive revenue growth. 

Lexmark International, which is exhibiting a range of solutions from print and digital signage to the automation and streamlining of logistics processes, announced on Monday that Holland & Barrett has chosen its Publishing Platform for Retail to boost the in-store shopping experience for its customers.

The platform is expected to enable Holland & Barrett to communicate enhanced product information at the shelf-edge via point of sale signs and shelf-edge labels that can be used throughout its retail network.

Commenting on RBTE, Danny Molhoek, general manager for north-west Europe at Lexmark, said: "This is the perfect place for us to show the immense benefits our technology can provide retailers, together with the depth of our offering including our ground-breaking colour products, which are on show for the first time in the UK."

Global tech company Toshiba Global Commerce Solutions, is demonstrating a range of products that it says can transform the checkout, provide seamless consumer interaction and optimise retail operations.

Taking centre stage on the Japan-based vendor's expo stand are a number of point of sale (PoS) solutions including TCxGravity and VisualStore WebPOS, which support the move towards more mobile transactions in shops and resturants.

Caroline Chapman, marketing & communications manager for UK & Ireland, said the products "help the needs of modern retailers, enhance in-store customer experience and customer engagement".

Toshiba's range of point of sale solutions is on show at this week's RBTE

Meanwhile, a trade show and conference is typically a good time for a rebrand, when so many industry players are in one place to hear about any changes - and that is exactly what eReceipts has done this week.

Now known as Yocuda, which is an abbreviation of 'Your Customer Data', the company has changed its name to mark a new range of services offered by the company in extension to the digital receipts that underline the business.

Yocuda CEO Andrew Carroll said: "By launching Yocuda, we aim to level the playing field with pure play eCommerce retailers by bringing the benefits of eCommerce tracking and personalisation to the in-store environment.

"With our real time insights, Yocuda empowers staff to have a far more meaningful conversation with customers on the shop floor that will ultimately tailor the experience, drive customer loyalty and allow retailers to optimise sales opportunities."

Hughes Europe is using RBTE to demonstrate its range of HughesON managed connectivity and digital media services, which the company says can help deliver in-store applications faster and more reliably.

Also on show for visitors to the Hughes stand are the vendor's 'Store of the Future' suite of service offerings, which include MediaSignage, Interactive Kiosks, Guest Wi-Fi and Breakroom TV.

And UK-based Lobster is at London Olympia this week to show how its suite of software can offer an alternative to value-added networks. It is the first time the business has exhibited at RBTE.

Lobster_data allows users to exchange thousands of files in any format with suppliers, clients and professional partners, enabling mapping and new profiles to be set up in house. It carries no transaction fees and has the capacity to cope with busy periods without interruptions to service. Complementary software is also available to manage supply chains, product information and eCommerce.

Head of UK at Lobster, Jeni Steele, said: "We are really excited to be showcasing Lobster_data at RBTE for the first time.

"High profile clients in the retail sector already appreciate the way our software allows them to respond to changing demands and speeds up the decision making process and we are looking forward to spreading the word further at this key industry event."

More exhibitor news will appear on Essential Retail throughout the course of the week.

Click below for a full list of exhibitors:

RBTE exhibitor list