Vodafone has invested in digital signage for its stores across Australia, as the mobile phone company looks to grow its brand and market share down under.

The digital signage network is based on the Samsung Smart Signage Platform (SSSP) and comprises more than 923 displays to date, although this is expected to grow to over 1,200 in the coming months.

Fujifilm Australia and software company Signagelive have teamed up to provide the network to the Vodafone Hutchison Australia group, which also includes the brand previously known as Crazy John's.

Vodafone Hutchison Australia is investing in store technology

Vodafone has made the move to reduce its dependency on printed point of sale material for promotional activities, and reduce production costs involved in this process.

Jason Cremins, CEO and owner of Signagelive, which has worked with Samsung on a number of retail projects around the world, said the Vodafone partnership is the "biggest Samsung SSSP installation by far".

"By integrating our SoC software into the FujiVISION brand, Fujifilm has eliminated the need for on-site media players and has been able to cost effectively roll out a digital signage network that can be managed locally, centrally or remotely using any device," he added.

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